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The Psychology of Color in Marketing and Branding: Choosing the Right Palette of Brand Colors

The Psychology of Color in Marketing and Branding: Choosing the Right Palette of Brand Colors

by Seth D Brown | Published Oct 24, 2023 Updated Aug 26, 2025 | branding, marketing

Your brands colors are not just a matter of aesthetics, they’re a powerful tool that can influence consumer behavior, convey your brand’s identity, and leave a lasting impact on your target audience. Whether you’re a startup finding your...
Rebranding: A Comprehensive Checklist of Dos and Don’ts

Rebranding: A Comprehensive Checklist of Dos and Don’ts

by Seth D Brown | Published Oct 16, 2023 Updated Jan 20, 2025 | branding, marketing

Rebranding can be a great opportunity to boost sales and reconnect with your customers. But you’ve got to make sure you do it right. By following this comprehensive checklist of dos and don’ts, you can embark on your rebranding journey with confidence,...
The Power of Storytelling in Branding – How to Craft Your Brand Narrative

The Power of Storytelling in Branding – How to Craft Your Brand Narrative

by Seth D Brown | Published Oct 11, 2023 Updated Jan 20, 2025 | branding, marketing

Your brand narrative is a critical element in connecting with your audience, differentiating yourself from competitors, and strategically positioning your brand for success. Working with 100’s of organizations, we’ve seen firsthand the transformative power...
Metrics Matter – 10 Powerful Tips to Boost Your Marketing with KPIs

Metrics Matter – 10 Powerful Tips to Boost Your Marketing with KPIs

by Seth D Brown | Published Sep 15, 2023 Updated Jan 20, 2025 | marketing

It can be a challenge to keep up with all the data from your various marketing channels, but it’s vital to monitor your (Key Performance Indicators) KPIs to ensure success. Numbers tell a story, and KPIs are your guiding light to. In this data-driven journey,...

Restoring Speech to a Paralyzed Woman and Sight to the Blind – Upward Arrow Podcast 6

by Seth D Brown | Published Sep 3, 2023 Updated Jan 20, 2025 | ai, bci, human experience, research

https://media.blubrry.com/1474488/upwardarrow.com/podcast/UpwardArrowPodcast6-ExcitingNeurotechnologyNews.mp3Podcast: Play in new window | Download | EmbedSubscribe Apple Podcasts | RSSThis episode features incredible neurotechnology news from around the world. A...
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