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5 Steps to Choose the Right Branding Agency for Your Next Project

5 Steps to Choose the Right Branding Agency for Your Next Project

by Seth D Brown | Published Jan 20, 2025 Updated Jan 21, 2025 | branding, marketing

There are a ton of different branding agencies, some established, some new, so how do you ensure you’re partnering with the best agency for your business? We’ve developed a step-by-step guide to help you navigate the process. These 5 steps cover the most important...
Tackling Branding Challenges: How to Choose the Right Branding Agency in Philadelphia

Tackling Branding Challenges: How to Choose the Right Branding Agency in Philadelphia

by Seth D Brown | Published Jan 14, 2025 Updated Jan 20, 2025 | branding

Building a brand is more than just creating a logo or picking a color scheme—it’s about telling your business’s story in a way that resonates with your audience. At Upward Arrow, a full-service branding agency in Philadelphia, we’ve spent over 15 years helping...
Brand Voice 101: How to Develop and Maintain a Unique Tone

Brand Voice 101: How to Develop and Maintain a Unique Tone

by Seth D Brown | Published Mar 29, 2024 Updated Jan 20, 2025 | branding, marketing

In today’s crowded marketplace, standing out from the competition is more important than ever. Your brand voice or tone is what truly sets the stage for meaningful connections with your audience. What is a Brand Voice? Think of your brand voice as an expression...
Why You Shouldn’t Use an AI Business Name Generator: The Pitfalls of Automated Branding

Why You Shouldn’t Use an AI Business Name Generator: The Pitfalls of Automated Branding

by Seth D Brown | Published Jan 5, 2024 Updated Jan 20, 2025 | branding, marketing

When it comes to naming your business, there’s a lot riding on that decision. Which is precisely why you shouldn’t use an AI business name generator. Your business name is your first impression, the fountainhead of your brand identity. Your name can either...
Online Course: Find the Best Brand Name for Your Business, Nonprofit, Product or Service

Online Course: Find the Best Brand Name for Your Business, Nonprofit, Product or Service

by Seth D Brown | Published Dec 15, 2023 Updated Aug 1, 2025 | marketing, branding

We’re excited to announce our first online course, sharing our experience from over 15 years of branding and marketing. Find the Best Brand Name In this course you’ll learn how to find the best name for your new business, nonprofit, product or service. You’ll...
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