by Seth D Brown | Published Sep 28, 2026 Updated Oct 2, 2026 | aeo, ai, ai optimization, branding, marketing
When you plan your website structure for ai search, you must give every distinct service its own dedicated page so models can isolate your specific capabilities. You also need to use descriptive headings to map the hierarchy of your ideas for the parser, and ensure...
by Seth D Brown | Published Sep 25, 2026 Updated Sep 30, 2026 | aeo, ai, ai optimization, marketing
You track traffic and leads from AI assistants by looking beyond standard web analytics. Some assistants pass a referrer and some don’t, so you must combine referral data with direct traffic shifts and a first-touch question on your forms. If you only look at...
by Seth D Brown | Published Sep 24, 2026 Updated Sep 30, 2026 | aeo, ai, ai optimization, branding, marketing
Answer engine optimization sits alongside SEO rather than replacing it. You aren’t choosing between building pages for traditional search engines and formatting data for AI platforms. Crawling and authority signals overlap heavily between both models, but the...
by Seth D Brown | Published Sep 23, 2026 Updated Oct 2, 2026 | aeo, ai, ai optimization, branding, marketing
Search engines give users a list of destinations, but AI platforms synthesize responses directly. Assistants don’t rank pages, they assemble answers, and knowing what gets retrieved and what gets attributed is what an AEO program is built on. This guide is the...
by Seth D Brown | Published Sep 22, 2026 Updated Sep 30, 2026 | aeo, ai, ai optimization, branding, marketing
A name now has to be findable by a model as well as memorable to a person, because ambiguous and invented words behave very differently in AI answers. When a user asks an AI assistant for a recommendation, the model relies on the specific words associated with your...
by Seth D Brown | Published Sep 20, 2026 Updated Sep 30, 2026 | aeo, ai, ai optimization, branding, marketing
Assistants cite pages that answer a specific question directly, early, and in plain language, on a site that has published consistently on that topic. That’s the mechanical reality of how these systems retrieve information. Large language models don’t read...
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