Upward Arrow
We believe technology should be beautiful, natural and sustainable.What we're up to...
At Upward Arrow, we're developing a human-centric brain computer interface.
Technology plays a big role in our lives and it's making a huge impact on our environment. By detecting electrical signals directly from the human body, we can reduce our dependence on screens and the amount of eWaste we generate.
Follow our progress and learn how technology impacts our lives.
How should we restructure our website so AI can read it better?
Give every service its own page, answer the question in the first two sentences, use real headings, and make sure your key claims exist as text rather than images.
How do we track traffic and leads that come from AI assistants?
Some assistants pass a referrer and some do not. Combine referral data with direct traffic shifts and a first-touch question on your forms.
Is AEO replacing SEO, can I do both?
Alongside. The crawling and authority signals overlap heavily. What changes is the unit of value, from a ranked page to a lifted answer.
The Citation Layer: How AI Assistants Decide Who to Recommend
Assistants do not rank pages, they assemble answers. Knowing what gets retrieved and what gets attributed is what an AEO program is built on.
Strategic Naming in the Age of AI Discovery
A name now has to be findable by a model as well as memorable to a person. Ambiguous and invented names behave very differently in AI answers.
What actually makes an AI assistant cite a company as a source?
The answer is not that the AI has a vendetta against your brand, nor is it about who has the highest domain authority in a traditional Google search. If you are wondering why does ChatGPT recommend competitors, the answer is usually because competitors have published clear, structured answers to the questions buyers ask, and you have published brochure copy about yourself.
How do we find out whether AI assistants mention our brand at all?
Your prospective buyers aren’t endlessly sifting through ten blue links on a search engine results page. Instead, they are asking complex, highly specific questions to AI assistants like ChatGPT, Claude, and Perplexity, and they expect immediate, fully synthesized answers.
Why does ChatGPT recommend our competitors and not us?
If you’re wondering why does ChatGPT recommend competitors, the answer is usually because competitors have published clear, structured answers to the questions buyers ask, and you have published brochure copy about yourself.
Why Your AI Sounds Like a Bot: A Linguist’s Perspective
You know the feeling. You are reviewing the latest batch of blog posts, email campaigns, or social media captions, and something just feels… off. The grammar is technically flawless. The spelling is perfect. The core message is there. Yet, as you read the text, your...
Scaling Your Brand Without Losing Its Soul
In the early days of a company, the brand is indistinguishable from its creators. Every email, every social media post, and every piece of website copy pulses with a distinct energy. It feels real, raw, and relentlessly human. But as companies grow, a familiar and...