Upward Arrow
We believe technology should be beautiful, natural and sustainable.What we’re up to…
At Upward Arrow, we’re developing a human-centric brain computer interface.
Technology plays a big role in our lives and it’s making a huge impact on our environment. By detecting electrical signals directly from the human body, we can reduce our dependence on screens and the amount of eWaste we generate.
Follow our progress and learn how technology impacts our lives.
Scaling Your Brand Without Losing Its Soul
In the early days of a company, the brand is indistinguishable from its creators. Every email, every social media post, and every piece of website copy pulses with a distinct energy. It feels real, raw, and relentlessly human. But as companies grow, a familiar and...
How can AI help my business improve marketing without losing its human voice?
As a small business owner, you wear many hats. Between managing inventory, handling customer service, and balancing the books, finding the time to craft compelling marketing campaigns can feel nearly impossible. Artificial intelligence can help. New AI tools offer a...
PRESS RELEASE: AI Services in Philadelphia Announced by Upward Arrow
Philadelphia, PA – August 1, 2025 — Upward Arrow, a leading branding, marketing and business growth agency, is proud to announce the launch of a new suite of AI services in Philadelphia designed to help businesses grow with confidence, creativity, and clarity. These...
AI for Small Business: Benefits, Implementation, and Overcoming Adoption Hurdles
Artificial intelligence is no longer reserved for large corporations with deep pockets and technical teams. AI for small business gives you the power of AI to streamline operations, improve customer experiences, and gain a competitive edge. By leveraging AI-driven...
Restoring Speech to a Paralyzed Woman and Sight to the Blind – Upward Arrow Podcast 6
Incredible neurotechnology news from around the world. A woman who is paralyzed is able to speak again, vision is restored to the blind, and scientists are able to decode music from people’s brains. Of course, we’ve got updates on the latest progress at Upward Arrow and positive environmental news.
EEG in AirPods, BCI and VR, Biosensing Necklace Update – Upward Arrow Podcast 5
Exciting brain computer interface news in this latest episode of Upward Arrow. Apple has filed a patent which shows they may use EEG sensors in their AirPod and VisionPro devices. A startup, uCat has announced a new connection between bci (brain computer interfaces) and vr (virtual reality) creating a new sort of digital freedom for people who are paralyzed or suffer from neurdegenerative disorders.
What is a brain computer interface operating system? Upward Arrow Podcast 4
What is a brain computer interface operating system? Listen to the latest Upward Arrow podcast to learn more. In this podcast we consider the idea of a brain computer interface operating system and how current softwares for brain computer interfaces are based on the...
Transcript | Upward Arrow Podcast 3 | Brain Computer Interface Operating System
From this episode: https://upwardarrow.com/brain-computer-interface-operating-system-human-centric-bci-upward-arrow-podcast-3/ Full transcript: This editable transcript was computer generated and might contain errors. Welcome back to Upward Arrow. I'm Seth Brown the...
Brain Computer Interface Operating System | Human-centric BCI | Upward Arrow Podcast 3
Building a better brain computer interface. Upward Arrow Podcast 3, in this episode we talk about: 1) The honest truth: It's been mostly an isolated effort of passion to get to this prototype. It would be exceptional to have more people join Upward Arrow and build a...
Upward Arrow May 6th – Building a Brain Computer Interface
Our latest updates on building a better brain computer interface, other developments in #bci and #ai, and positive environmental news. In this video we talk about our work on building a better brain computer interface. We are beginning to analyze the data we have...