Express your brand to the world.
Working directly with founders and executive teams, we’ve consistently proven our ability to deliver high quality work on time and within budget to clients throughout North and South America, Europe, Asia, Africa and the Middle East.
We specialize in helping ecommerce companies, startups, service businesses and nonprofits across a wide range of industries.
When you hire Upward Arrow for your project, you’ll benefit from a truly global perspective grounded in the latest research and best practices for your specific industry, geography and audience.Read More
Contributing to the launch and growth of hundreds of businesses, we know the pitfalls to avoid and the hidden opportunities to exploit when exploring emerging markets and developing new products and services.
Our team is extremely well-organized, maintains great communication, and works well with in-house teams and other third-party providers. We actively listen to understand your needs and the goals of your business. It’s this skill that allows us to provide branding, marketing and business growth services that are truly rewarding for you and your clients.
Call us at (215) 821-7172 or email us: [email protected]. We’re always happy to listen and learn how we can help you express your brand to the world.
How can we help you?
What’s in a name? Everything. The right name is an anchor for your brand in people’s minds. A name can simply be the last name of the founder, such as Dell. It can tell you what the product is about, such as Microsoft. And sometimes it can surprise you, such as Apple. We help businesses find the best available name for their brand including checking for availability online and in trademark databases.
Setting the tone for a brand sets an audience in motion. The right brand tone and focus draws your core audience towards your message. We provide top-shelf brand stewardship and guidance to ensure your audience connects with your brand. A thorough approach to brand development includes audience research based on the latest reliable demographics. We deliver brand names, logos and content, you get a coherent brand voice that consistently connects with your clients.
WRITING AND EDITING
Content drives decisions and shapes opinions. Writing for your business is a serious endeavor. But don’t worry, we can tell a good joke. We write content that is light and crisp with a momentum that keeps your audience engaged. We take a rigorous approach to writing that includes researching the topic, audience and style. We thoroughly proofread all written material and meet deadlines in a timely fashion.
A website is the primary piece of digital real estate for a brand. It forms the hub of your digital marketing strategy and it’s where people find you online. We build bespoke websites on the latest platforms to delight, impress, and engage your clients. Whether it’s a laptop, desktop, tablet or the latest phone, we make sure the look, feel, and functionality of your site are retained across devices and screen sizes. We can also help you update, migrate and integrate your website with marketing platforms to improve your efficiency.
When form and function unite, beauty is achieved. We design for all media, and have the experience to understand the mindset and tangible qualities of each. We create a uniform presence that can be easily felt across products, print, and screen. Through a studied, process-driven approach, we listen to make sure we deliver on your vision and craft compelling compositions that connect with your clients.
A second set of eyes and open ears. By giving you a fresh look at a new business or existing venture, you can find areas of improvement that are right within your reach. From business planning to strategic growth, we can take your business to the next level with a wide range of services.
Over 15 years of experience
For more than 15 years, our team has helped clients big and small with branding, marketing and business consulting.
The Latest Best Practices
We continually research best practices in branding and marketing, including internal projects that explore new technology on the horizon.
Attention to Detail
Our work speaks for itself.
From health and wellness to cargo security, we’ve worked with clients across a wide range of industries and geographies.
Industry: Power Tools
Services Provided: Brand Naming, Brand Development, Messaging, Copywriting, Audience Research, Market Research
Industry: Consumer Electronics / Health and Wellness
Services Provided: Brand Identity: Naming, Trademark, Logo, Typography; Colors; Design; Brand Messaging and Copywriting; Website Design; Website Development; Marketing Strategy and Marketing Plan
Industry: Musical Instruments
Services Provided: Brand Identity: Logo, Typography, Colors, Design; Audience Research; Market Research; Brand Messaging; Copywriting; Website Design; Website Development
Services Provided: Brand Development, Messaging, Copywriting, Website Development, Video Editing
Industry: Organic Goods
Services Provided: Branding, Messaging, Copywriting, Design
Industry: Digital Marketing
Services Provided: Copywriting, Editing, eBook
Services Provided: Brand Messaging, Copywriting, Editing
Industry: Sustainable Skin Care and Cosmetics
Services Provided: Naming, Branding, Logo Design
Industry: Direct Sales Marketing
Services Provided: Branding, Messaging
What our happy clients say.
We go above and beyond to ensure your satisfaction.
This is what we’re up to.
Transcript | Upward Arrow Podcast 3 | Brain Computer Interface Operating System
From this episode: https://upwardarrow.com/brain-computer-interface-operating-system-human-centric-bci-upward-arrow-podcast-3/ Full transcript: This editable transcript was computer generated and might contain errors. Welcome back to Upward Arrow. I'm Seth Brown the...
Brain Computer Interface Operating System | Human-centric BCI | Upward Arrow Podcast 3
Building a better brain computer interface. Upward Arrow Podcast 3, in this episode we talk about: 1) The honest truth: It's been mostly an isolated effort of passion to get to this prototype. It would be exceptional to have more people join Upward Arrow and build a...
Upward Arrow May 6th – Building a Brain Computer Interface
Our latest updates on building a better brain computer interface, other developments in #bci and #ai, and positive environmental news. In this video we talk about our work on building a better brain computer interface. We are beginning to analyze the data we have...
Building a Better Brain Computer Interface: Upward Arrow Podcast Episode 1
What does it take to build a better brain computer interface? How did Upward Arrow get started and what does a laptop recycling company have to do with Marshall McLuhan? Find out these answers and more in the first episode of the Upward Arrow podcast. About the Upward...
Building a Better Brain Computer Interface – 2023 Progress Update
We're happy to report that we are making progress towards our goal of building a better brain computer interface. Our latest prototype includes five dry electrode or Dryode sensors from iDun Technologies connected to an OpenBCI board for signal capture. The sensors...
Email Sending Best Practices to Avoid Deliverability Issues
There are several best practices you can follow to send email without risking deliverability issues: Use a reputable email service provider (ESP): Using a reputable ESP will help ensure that your emails are delivered and not flagged as spam. Build a clean and targeted...
EEG Study – How People Experience Different Media
Introduction Is it the medium or the message? I conducted an EEG study to learn the answer. I measured the activity of the brain while people experienced different media including print, personal computers, and mobile devices. There are few scientific studies that...
Upward Arrow is born from a Laptop Recycling Company
Upward Arrow began in 2010 with EraseMyLaptop, a laptop recycling service dedicated to keeping eWaste out of landfills. During the course of running the recycling business, we learned a valuable lesson: recycling alone would not put an end to eWaste. We discovered...
BCI to AI – Bridging the Gap from Humans to Computers
We have arrived at the final frontier of humans and computers. Much like Star Trek V, the final frontier we face is a journey inward, towards the center, as much as it is an expansion. Surely, there will be more barriers to cross in our evolution, yet few hold as much...
Why human-centric technology is more important than ever
In a speech to a design conference in 1983, Steve Jobs spoke about the importance of the design of personal computers. At the end of this post there's a link to the full audio. Jobs was speaking to this conference of designers about what computers looked like, and...