Upward Arrow
We believe technology should be beautiful, natural and sustainable.What we do
We’re developing a human-centric brain computer interface (BCI) for controlling the Internet of Things (IoT).
Who we are
Seth D Brown is a technologist, environmentalist and media theorist who has contributed to the launch of dozens of businesses as an active member and consultant.
Benjamin Bock is a humanist, futurist, and psychologist who has worked as an evangelist for emerging technologies, as well as the director of a startup incubator and ecosystem.
Follow our progress and learn how technology impacts our lives.
BCI to AI – Bridging the Gap from Humans to Computers
We have arrived at the final frontier of humans and computers. Much like Star Trek V, the final frontier we face is a journey inward, towards the center, as much as it is an expansion. Surely, there will be more barriers to cross in our evolution, yet few hold as much...
Why human-centric technology is more important than ever
In a speech to a design conference in 1983, Steve Jobs spoke about the importance of the design of personal computers. At the end of this post there's a link to the full audio. Jobs was speaking to this conference of designers about what computers looked like, and...