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100 Branding Tips to Boost Your Brand and Your Business

100 Branding Tips to Boost Your Brand and Your Business

by upwardarrow | Published Aug 23, 2025 Updated Sep 5, 2025 | branding, marketing

A memorable brand is built with intention. Use this practical, plain-English guide to tighten your strategy, sharpen your identity, and align your team so your brand shows up clearly and consistently everywhere it lives. In this list of 100 branding tips, you’ll...
The Psychology of the Color Green in Marketing and Branding: How Green Builds Trust, Wellness, and Brand Success

The Psychology of the Color Green in Marketing and Branding: How Green Builds Trust, Wellness, and Brand Success

by Seth D Brown | Published Jul 15, 2025 Updated Aug 22, 2025 | branding, marketing

The color green evokes a wide array of emotions and associations, making it one of the most powerful hues you can use for marketing and branding. From symbolizing growth and renewal to inspiring feelings of safety and sustainability, green is a strategic choice for...
The Psychology of the Color Blue in Marketing and Branding: How Blue Builds Trust and Elevates Your Brand

The Psychology of the Color Blue in Marketing and Branding: How Blue Builds Trust and Elevates Your Brand

by Seth D Brown | Published Jul 8, 2025 Updated Aug 5, 2025 | branding, marketing

Blue is one of the most popular and influential colors in marketing and branding. Whether it’s the iconic logos of tech giants, trusted financial institutions, or serene healthcare brands, blue repeatedly emerges as a favorite choice among businesses seeking to shape...
The Psychology of the Color Red in Marketing and Branding: Passion, Power, and Urgency

The Psychology of the Color Red in Marketing and Branding: Passion, Power, and Urgency

by Seth D Brown | Published Mar 6, 2025 Updated Aug 19, 2025 | branding, marketing

Red is not a color that whispers—it shouts. It demands attention, evokes strong emotions, and has been a staple in branding for centuries. Whether it’s the bold red of Coca-Cola or the racy rosa corsa of Ferrari, red is a color that leaves a lasting impression....
The Ultimate Guide to Finding the Best B2B Content Marketing Agency

The Ultimate Guide to Finding the Best B2B Content Marketing Agency

by Seth D Brown | Published Feb 19, 2025 Updated Mar 5, 2025 | marketing

Why Your Business Needs a B2B Content Marketing Agency Content marketing is the backbone of brand awareness online and plays a significant role in customer engagement, and lead generation. Whether you’re a startup or an established B2B enterprise, partnering with a...
Audience Research is the Foundation for Successful Branding

Audience Research is the Foundation for Successful Branding

by Seth D Brown | Published Jan 29, 2025 Updated Jan 29, 2025 | branding, marketing

Great branding is not just about aesthetics; it’s about creating human connections through empathy and insight. Audience research helps you develop a deep understanding of your audience, including their demographic background, psychographic traits and factors that...
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  • The Psychology of the Color Green in Marketing and Branding: How Green Builds Trust, Wellness, and Brand Success
  • The Psychology of the Color Blue in Marketing and Branding: How Blue Builds Trust and Elevates Your Brand

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