Great branding is not just about aesthetics; it’s about creating human connections through empathy and insight. Audience research helps you develop a deep understanding of your audience, including their demographic background, psychographic traits and factors that...
There are a ton of different branding agencies, some established, some new, so how do you ensure you’re partnering with the best agency for your business? We’ve developed a step-by-step guide to help you navigate the process. These 5 steps cover the most important...
In today’s crowded marketplace, standing out from the competition is more important than ever. Your brand voice or tone is what truly sets the stage for meaningful connections with your audience. What is a Brand Voice? Think of your brand voice as an expression...
When it comes to naming your business, there’s a lot riding on that decision. Which is precisely why you shouldn’t use an AI business name generator. Your business name is your first impression, the fountainhead of your brand identity. Your name can either...
We’re excited to announce our first online course, sharing our experience from over 15 years of branding and marketing. Find the Best Brand Name In this course you’ll learn how to find the best name for your new business, nonprofit, product or service. You’ll...
There’s a big misconception that branding is this very high-level esoteric task. Of course, there are nuances to brand development, but many steps you can put into practice right away. A lot of our work over the past 15 years has been making branding more...
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