A memorable brand is built with intention. Use this practical, plain-English guide to tighten your strategy, sharpen your identity, and align your team so your brand shows up clearly and consistently everywhere it lives. In this list of 100 branding tips, you’ll...
The color green evokes a wide array of emotions and associations, making it one of the most powerful hues you can use for marketing and branding. From symbolizing growth and renewal to inspiring feelings of safety and sustainability, green is a strategic choice for...
Blue is one of the most popular and influential colors in marketing and branding. Whether it’s the iconic logos of tech giants, trusted financial institutions, or serene healthcare brands, blue repeatedly emerges as a favorite choice among businesses seeking to shape...
Red is not a color that whispers—it shouts. It demands attention, evokes strong emotions, and has been a staple in branding for centuries. Whether it’s the bold red of Coca-Cola or the racy rosa corsa of Ferrari, red is a color that leaves a lasting impression....
Upward Arrow is a branding and business growth agency based in Philadelphia, and we love the brands that reflect our history, culture, and strong sense of community. Whether it’s our favorite sports teams, our go-to snacks, or the companies that help keep us...
Great branding is not just about aesthetics; it’s about creating human connections through empathy and insight. Audience research helps you develop a deep understanding of your audience, including their demographic background, psychographic traits and factors that...
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