Upward Arrow
We believe technology should be beautiful, natural and sustainable.What we’re up to…
At Upward Arrow, we’re developing a human-centric brain computer interface.
Technology plays a big role in our lives and it’s making a huge impact on our environment. By detecting electrical signals directly from the human body, we can reduce our dependence on screens and the amount of eWaste we generate.
Follow our progress and learn how technology impacts our lives.
Building a Better Brain Computer Interface: Upward Arrow Podcast Episode 1
What does it take to build a better brain computer interface? How did Upward Arrow get started and what does a laptop recycling company have to do with Marshall McLuhan? Find out these answers and more in the first episode of the Upward Arrow podcast. About the Upward...
Building a Better Brain Computer Interface – 2023 Progress Update
We're happy to report that we are making progress towards our goal of building a better brain computer interface. Our latest prototype includes five dry electrode or Dryode sensors from iDun Technologies connected to an OpenBCI board for signal capture. The sensors...
EEG Study – How People Experience Different Media
Introduction Is it the medium or the message? I conducted an EEG study to learn the answer. I measured the activity of the brain while people experienced different media including print, personal computers, and mobile devices. There are few scientific studies that...
Upward Arrow is born from a Laptop Recycling Company
Upward Arrow began in 2010 with EraseMyLaptop, a laptop recycling service dedicated to keeping eWaste out of landfills. During the course of running the recycling business, we learned a valuable lesson: recycling alone would not put an end to eWaste. We discovered...
BCI to AI – Bridging the Gap from Humans to Computers
We have arrived at the final frontier of humans and computers. Much like Star Trek V, the final frontier we face is a journey inward, towards the center, as much as it is an expansion. Surely, there will be more barriers to cross in our evolution, yet few hold as much...
Why human-centric technology is more important than ever
In a speech to a design conference in 1983, Steve Jobs spoke about the importance of the design of personal computers. At the end of this post there's a link to the full audio. Jobs was speaking to this conference of designers about what computers looked like, and...