How AI assistants find, choose and cite companies, and how answer engine optimization (AEO) gets your business into those answers.
Read the Field Notes
Blocking protects content you sell and costs you visibility you want. The answer differs by page, which is why it should be a per-section decision.
read moreWeeks to months, depending on how often your site is crawled and whether the assistant retrieves live or answers from training. Set the expectation before you start.
read moreQuestion-titled pages, comparison pages, pricing explanations, and documentation. Pages that make a claim and support it, rather than pages that set a mood.
read moreAn AI readability audit checks whether your claims exist as text, whether each service has its own page, and whether an answer appears before the pitch.
read moreKeep the technical foundation, change the content brief. Question-titled pages with direct answers rank in search and get lifted by assistants.
read moreDepth on one narrow category beats breadth across five. Publish the full question set a buyer asks in that category, then keep it current.
read moreCorrect the source. Publish an unambiguous statement of the fact on your own site, update the third-party listings that contradict it, then recheck on a schedule.
read moreAEO is the practice of publishing so AI assistants can find, extract, and attribute your answers. Here is the definition and the program that follows from it.
read moreGive every service its own page, answer the question in the first two sentences, use real headings, and make sure your key claims exist as text rather than images.
read moreSome assistants pass a referrer and some do not. Combine referral data with direct traffic shifts and a first-touch question on your forms.
read moreAlongside. The crawling and authority signals overlap heavily. What changes is the unit of value, from a ranked page to a lifted answer.
read moreAssistants do not rank pages, they assemble answers. Knowing what gets retrieved and what gets attributed is what an AEO program is built on.
read moreA name now has to be findable by a model as well as memorable to a person. Ambiguous and invented names behave very differently in AI answers.
read moreAssistants cite pages that answer a specific question directly, early, and in plain language, on a site that has published consistently on that topic.
read moreYour prospective buyers aren’t endlessly sifting through ten blue links on a search engine results page. Instead, they are asking complex, highly specific questions to AI assistants like ChatGPT, Claude, and Perplexity, and they expect immediate, fully synthesized answers.
read moreLooking for help but not sure where to start? Contact us to schedule a free, no-obligation consultation to discuss your project.
Contact Us Today