EEG Study – How People Experience Different Media

EEG Study – How People Experience Different Media

Introduction Is it the medium or the message? I conducted an EEG study to learn the answer. I measured the activity of the brain while people experienced different media including print, personal computers, and mobile devices. There are few scientific studies that...
Upward Arrow is born from a Laptop Recycling Company

Upward Arrow is born from a Laptop Recycling Company

Upward Arrow began in 2010 with EraseMyLaptop, a laptop recycling service dedicated to keeping eWaste out of landfills. During the course of running the recycling business, we learned a valuable lesson: recycling alone would not put an end to eWaste. We discovered...
BCI to AI – Bridging the Gap from Humans to Computers

BCI to AI – Bridging the Gap from Humans to Computers

We have arrived at the final frontier of humans and computers. Much like Star Trek V, the final frontier we face is a journey inward, towards the center, as much as it is an expansion. Surely, there will be more barriers to cross in our evolution, yet few hold as much...
Why human-centric technology is more important than ever

Why human-centric technology is more important than ever

In a speech to a design conference in 1983, Steve Jobs spoke about the importance of the design of personal computers. At the end of this post there’s a link to the full audio. Jobs was speaking to this conference of designers about what computers looked like,...