EEG Study – How People Experience Different Media

EEG Study – How People Experience Different Media

Introduction Is it the medium or the message? I conducted an EEG study to learn the answer. I measured the activity of the brain while people experienced different media including print, personal computers, and mobile devices. There are few scientific studies that...
Upward Arrow is born from a Laptop Recycling Company

Upward Arrow is born from a Laptop Recycling Company

Upward Arrow began in 2010 with EraseMyLaptop, a laptop recycling service dedicated to keeping eWaste out of landfills. During the course of running the recycling business, we learned a valuable lesson: recycling alone would not put an end to eWaste. We discovered...