Branding Agency
Create a world-class brand that attracts your customers and propels your business growth.
Trusted by industry-leaders and the latest innovators
20+
Years of Experience
100+
Organizations Served
Why choose Upward Arrow for your branding?
You’ll work with a US-based branding agency rooted in strategic brand development, client service, and measurable results.
We partner with clients ranging from startups to enterprises, tailoring every branding project to your objectives, timeline, and budget.
You’ll get attentive, transparent communication, frequent progress updates, and a dedicated focus on making a real impact for your business.
Branding services to grow your business
Brandng Services
Brand Naming
Find the best name for your new business, product or service with our proven process.
Brand Strategy and Development
Build a world-class brand that resonates with your audience and positions you for success
Brand Messaging
Define your brand voice with taglines, copywriting and messaging.
Brand Identity
Develop your brand identity with visual and content frameworks.
Brand Design
Engage your audience with beautiful designs from logos to brochures, packaging, promotions and more.
Brand Safety
Protect your brand identity online and respond to challenges in realtime.
Rebranding
Build a fresh brand identity that connects with existing customers and establishes new opportunities.
Employer Brand Strategy
Manage your internal branding with proven processes throughout the employee lifecycle.
Brand Briefs
Gather your brand information to ensure consistency and enhance collaborations.
Website Services
Website design, development, maintenance and more to make your mark online.
Social Media and Community
Create a buzz around your brand and build a community that supports your business online.
Get a Free Branding Consultation
Looking for help but not sure where to start? Contact us to schedule a free, no-obligation branding consultation.
What our happy clients say.
We go above and beyond to ensure your satisfaction.
“Not just a brilliant, innovative consultant, but more of a true partner that elevated our vision, our ideas, our approach, and more, in ways that weren’t even on our radar. Their market research was robust, thorough, and in our case, a sobering wakeup call at times. And they found opportunity in all of it. Fun, professional, passion-filled team and an absolute joy to work with! Looking forward to future engagements!”
“Some of the greatest writers I have ever seen. They delivered high quality articles in a timely manner and had great communication skills. I would definitely like to hire them again in future.”
“A team of visionaries, they helped guide us to our brand presence. Their input was well-constructed, helpful, and informative.”
“We are a Chinese company. Their team was very patient throughout and constantly making adjustments based on our changing needs. It was an excellent collaboration! They do an excellent job of big data collection and questionnaire research.”
“Great communication, excellent skills in branding and strategic analysis. They are also responsible and reply in a timely manner. They helped us to build the brand from scratches, and bring us into marketing phase. We appreciated very much.”
Around the corner and across the globe.
From technology to health and wellness, and real estate to security, we’ve worked with clients across a wide range of industries and geographies.
Industry: Power Tools
Services Provided: Brand Naming, Brand Development, Messaging, Copywriting, Audience Research, Market Research
Industry: Consumer Electronics / Health and Wellness
Services Provided: Brand Identity: Naming, Trademark, Logo, Typography; Colors; Design; Brand Messaging and Copywriting; Website Design; Website Development; Marketing Strategy and Marketing Plan
Industry: Musical Instruments
Services Provided: Brand Identity: Logo, Typography, Colors, Design; Audience Research; Market Research; Brand Messaging; Copywriting; Website Design; Website Development
Services Provided: Brand Development, Messaging, Copywriting, Website Development, Video Editing
Industry: Organic Goods
Services Provided: Branding, Messaging, Copywriting, Design
Industry: Digital Marketing
Services Provided: Copywriting, Editing, eBook
Services Provided: Brand Messaging, Copywriting, Editing
Industry: Sustainable Skin Care and Cosmetics
Services Provided: Naming, Branding, Logo Design
Industry: Direct Sales Marketing
Services Provided: Branding, Messaging
Over 15 years of experience
For more than 15 years, our team has helped clients big and small with branding, marketing and business consulting.
The Latest Best Practices
We continually research best practices in branding and marketing, including internal projects that explore new technology on the horizon.
Attention to Detail
Contact us.
We’re always happy to listen and learn how we can help you.
Branding and marketing tips and advice.
100 Branding Tips to Boost Your Brand and Your Business
A memorable brand is built with intention. Use this practical, plain-English guide to tighten your strategy, sharpen your identity, and align your team so your brand shows up clearly and consistently everywhere it lives. In this list of 100 branding tips, you'll...
The Psychology of the Color Green in Marketing and Branding: How Green Builds Trust, Wellness, and Brand Success
The color green evokes a wide array of emotions and associations, making it one of the most powerful hues you can use for marketing and branding. From symbolizing growth and renewal to inspiring feelings of safety and sustainability, green is a strategic choice for...
The Psychology of the Color Blue in Marketing and Branding: How Blue Builds Trust and Elevates Your Brand
Blue is one of the most popular and influential colors in marketing and branding. Whether it’s the iconic logos of tech giants, trusted financial institutions, or serene healthcare brands, blue repeatedly emerges as a favorite choice among businesses seeking to shape...